For over two decades, I led complex, cross-functional initiatives across sales, marketing, operations, and IT in enterprise environments — including work with General Motors, Toyota, Stellantis, Honda, and Mercedes-Benz.

That work demanded precision:
systems that could scale, data that could be trusted, and decisions that held up under pressure.

But what I've seen — again and again — is that founders don’t fail because they lack effort or intelligence.
They struggle when growth outpaces visibility.

Marketing, sales, delivery, and operations are all “working,” just not together.
So decisions get made on fragments, intuition, or lagging signals — and whatever is misaligned quietly gets scaled.

I founded Get Crystalized Agency to bring enterprise-grade precision into founder-led growth — without importing enterprise drag, bloat, or bureaucracy.

Not by manufacturing urgency.
Not by collapsing stages.
But by helping founders see what’s actually happening inside their business — clearly enough to decide well.

Our work is grounded in Revenue Operations (RevOps): aligning how demand is created, how revenue flows, and how delivery is sustained. But the objective isn’t process for process’ sake.

It’s decision integrity.

Through the Streamline & Scale™ framework and Crystalized Systems™, we help founders move from reactive motion to intentional structure — from hustle held together by effort to infrastructure that supports growth without breaking.

We don’t push founders to move faster than their clarity allows.
We remove distortion until momentum becomes inevitable.

If your business has reached a level of complexity where intuition alone no longer feels sufficient — and you want a clearer operating picture before scaling further — you’re in the right place